AD MIRABILIA manages media planning and media buying for Client companies, with the dual objective of selecting the media that best allow to reach the defined targets and optimise budgeting.

These planning and purchase activities involves the following media:

• Dailies and magazines
• Web
• National and Local TV channels
• National radio channels
• Outdoor and billboards

AD MIRABILIA offers the following specific services:

• Gather Clients’ brief and recommendation
• Investment analysis and budget assignment on different media categories (media mix)
• Economic quotations by publishing houses/media sales agencies for display ads and or/ special projects
• Identification of the most suitable issues for the publications of print advertising
• Negotiations for obtaining the best economical conditions and positioning
• Draft of a 6 months/annual media plan
• Space booking on Clients’ behalf
• Drafting of material delivery calendar
• Quality control and ads positioning
• Delivery of proof copies to Client (for printed media)

The agency is also able to follow directly the management and traffic-control of finalized advertising material, offering the following services:

• Direct contact with publishing houses/media sales agencies for details regarding production and delivery of advertising material (measurement, technical specs etc..)
• Adaptation of material on various formats (fees for post-production not included)
• Web banners production and on line adv planning
• Audio-video production and formats adaptation
• Meetings with Editorial coordinators