AD MIRABILIA supports Client companies in developing communication strategies that best suit the defined objectives, taking into consideration both companies’ distinctive features as well as market and competitors’ scenarios.
The strategic plan identifies the reference targets, content to be communicated, specific actions to be carried out, timetables and the best way of putting the message across.
Ad Mirabiliaalso supports the strategic programme, and will carry out analysis of the brand and/or company’s reputation among the Business Community and reference Opinion Leaders, in the press (Media Audit) and on the Internet (forums, blogs and social media), using specialist research and monitoring services.
The communication strategies developed by AD MIRABILIA include the use of the most efficient tools and techniques for the achievement of the defined objectives, chosen among the most up-to-date Public Relations and Communications technologies and tactics.
In line with the methods determined with the Client, the parameters of KPI - Key Performance Indicators and ROI - Return on Investment analysis measurements are taken into consideration.