Each time the communication strategies developed by AD MIRABILIA involve the creation of an advertising campaign supporting PR activities; the agency offers its Clients a key-in-hand service that includes:

• Defining the campaign objectives within an integrated communications plan
• Drawing up the budget
• Developing the guide lines for the campaign based on the company’s or brand’s strategic positioning, such as reference target, style, tone, information content and emotional impact
• Proposals of creative solutions and testing
• Adv Campaign Production
• Material adaptation (spots, video promotions, print and poster formats, banners and other web formats)
• Coordinating research assessing the impact of the campaign in terms of perceived image, effectiveness of information content and intention to buy