Communication for Ingredient brands. Ad Mirabilia’s super expertise
Each communication agency has its specific know-how. Our area of specialization is called ingredient branding, and we’ve been working in this field for over 20 years.
We built our knowledge of the sector by developing PR and communication programmes for renowned brands producing fibres and fabrics, optical lenses and ingredients for the food sector: essential components of hundreds of finished products that bring added value and provide a guarantee of product quality recognized by Italian and international consumers.
What we do every day for Ingredient brands communication
Communication of ingredient brands requires the ability to highlight the advantages and the added value that they bring to finished products.
A know-how we have successfully developed in more than one industry and particularly in the textile sector, where we have gained strong technical skills and worked with stakeholders along the entire value chain, building B2B relationships between our clients, suppliers of raw materials, mills and specialized distribution companies.
Our communication activities for ingredient brands include both B2B and B2C programmes.
Business networking and Marketing Communication
With our marketing communication tools and activities, we promote ingredient brands by highlighting their added value to mills and producers.
Co-marketing and Consumer PR
On a business to consumer level, we organize co-marketing projects where ingredient brands and goods manufacturers can develop joint communication activities to promote finished products and their plusses to the wider public.
Our projects include events, in-store initiatives, contests, educational tools, editorial campaigns, multimedia productions and much more.
With our PR and Marketing Communications services, we find the right mix of ingredients for each project.
If you are looking for a B2B PR and communication agency for ingredient brands based In Milan, Get in touch.