Admirabilia

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ad Mirabilia - Welcome agenzia PR e comunicazione Milano

We are People, Relationships, Content

You are probably here because you’d like to know more about us. Welcome to the world of Ad Mirabilia, a team of PR and marketing communication professionals based in Milan, deeply inspired by the the meaning of our name: always heading for the best.

Every day we wake up thinking how much we like our job: an amazing mix of thinking, creating, telling and connecting with people, taking place in a welcoming and friendly environment.

Here you’ll learn that PR is the soul of communication, the art of expressing what your company represents, through clear and engaging messages.

Here you’ll discover the world of PR first, our way of placing PR at the forefront of communicaton.

AD MIRABILIA’s team

ad Mirabilia - Team, passione e collaborazione

Our team is made up of twenty talented, reliable and determined professionals of different ages and backgrounds: a well organized agency of the right dimension that is nor too small and poorly structured, neither too large and dispersive.

Discover our team
 

Inside Ad Mirabilia, in the heart of PR

Imagine you are here, in our Milan office. Have a seat, tell us about your business and what you are looking to achieve.

We are naturally inclined to listen – carefully, with empathy and enthusiasm.
We like to build a constructive dialogue straightaway, reason together about your goals, offer ideas and suggestions. Because we get passionate about your challenges and you’ll see us becoming your most enthusiastic fans.

Ad Mirabilia is a productive and harmonious place at the same time. This is how it has been imagined and created by its founder Lorenza Bassetti, a skilled communication professional, well-know within the industry, who’s still leading the agency.

A communication agency based in Milan where people, relationships and content offer added value to companies while bringing results in terms of visibility, reputation and engagement. Results that are measured with up to date methods for the evaluation of the return of investment.

This, for us, means doing PR.

Lorenza Bassetti

lorenza-bassetti AD MIRABILIA was founded in 1990 by Lorenza Bassetti, a forward-looking and creative entrepreneur, grown up professionally as a real self-made woman. Lorenza is a strategy expert and works with great passion to build relationships and create connections. Her numbers? More than 25 years of PR experience at national and international level with over 200 clients. Her motto: always heading for the best.

About Lorenza
 

We are experience, method and networking

We are guides and allies, we are your partners. We work on the clients’side, offering what we have built learned over the years: experience, method and networking.

This is our main strenght, built as an independent, owner-managed business with a flexible structure, free of constraints and hierarchies. Over the years we have developed an authentic, personal style, based on a close relationship with our clients and a strong attitude towards problem-solving.
We are known for our great variety of experiences, gained in many different sectors – both in B2B and B2C markets – and working alongside multinationals, small to medium companies and start-ups. As we got to know each sector better, we have managed to build an enormous wealth of specialized knowledge: we are experts in many sectors and able to take advantage of our cross-segment skills and knowledge at the same time.

We work with a personalized, made to measure approach, offering integrated communication strategies based on a balanced mix of traditional and digital PR programmes. But we can also work on specific tasks and projects when needed. Here you will always find trained, creative, versatile professionals, ready to do wonders for your brand.

We have a wide and strong network of contacts – agencies, freelancers, journalists, influencers – both in Italy and abroad.

International Network

ad Mirabilia - Internazionalità | ECCO Network
Today more than ever, expanding and growing across national boarders is a must for every company. International growth needs to be supported by the development of a communication strategy customized for each different country.
AD MIRABILIA is 100% Italian but, with its strong international connections, the agency is able to support clients in defining internationalization programmes and coordinating campaigns in different countries.
 

Open a new global connection for your business. Get in touch. People, relationships and content that can help you make the difference.

AD Mirabilia

The agency where people, content and relationships create value for companies. New PR for a world in evolution.

Contatto telefonico ad Mirabilia +39 02 43 82.191

Contatto mail ad Mirabilia welcome@admirabilia.it

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You can find us at Via Ariosto 28 a Milano Monday to Friday.

metro

M1 - Conciliazione


tram

Line 1 - 10 - 19 - 27


autobus

Line 61 - 68

©2023 AD MIRABILIA - PR and Marketing Communication Agency
Via Ariosto, 28 - 20145 Milano (Italy) - +39 02 43 82.191 - P. IVA 09800690159

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The tireless mulktitasking

Her motto: “I’ll stop at nothing”

Laura Sanfelici

Her role in ad Mirabilia: Curious by nature, multitasking by vocation, Laura is Senior Account Executive and is in charge of Media&Digital PR, both product and corporate. Determined, organized and always ” switched on”: nothing gets out of her control!

Specialization: Graduated in Literature, Laura speaks English and German.
A fashion, beauty and lifestyle expert, she is familiar with every journalist dealing with these topics. She is also passionate about motors and technology, sectors for which she has worked on several professional projects.

Her Strengths: The ability to cultivate long-term relationships with the press and a special care for client relations are her strengths. She completes every task and always says what she thinks. These qualities make her a safe haven for clients and a guarantee of success in every situation.

Something more about Laura: Born and bred in Milan, she grew up with the healthy values of the past: respect, honesty and sincerity. She’s been economically independent since her university days. She loves doing sports and being outdoors, being with her children and reading crime stories. Even in the family she has “factotum” role with the total responsibility for almost everything, a role that suits her well and that she likes very much!

Martina Comerio

The effectiveness of punctuality

Her motto: “You’ll never fly if you’re too scared of heights”

Martina Comerio

Her role in ad Mirabilia: Martina is a Junior Account: she mainly deals with press reviews and reports, writing texts and press releases, contacting journalists, supporting the organization of events. Dynamic, precise, curious, she finds motivating to spend every day passing from one project to another, always trying to learn from every situation and from every little mistake.

Specialization: Beverage, fashion, design, green. Martina is happy to work over different sectors, matching many of her own passions. Always ready to learn the secrets of the profession from her colleagues and the most experienced, she has the ambition and the courage to speak her mind when it comes to it. The rest of the time, she trains with dedication to become a pro in a very difficult discipline: listening.

Her Strengths: Martina is very young and has everything to learn, which is why she blushes when she hears the adjective “the best”. On the other hand, she is committed every day to being as precise and organized as possible in everything she does, even when chaos reigns!.

Something more about Martina: She grew up in a small town in the Milanese area, but she has always been in love with Milan, its spirit, its frenetic pace. She has a master’s degree in Communication for Business, Media and Complex Organizations with a specialization in Media Management: hence her interest in everything “social”. In her spare time she loves reading and writing, art and travel. Reading is her “safe place”, in which – like Bastian in The Neverending Story – she has taken refuge since she was a child. She loves different music genres, from edm to Italian singer-songwriters and as soon as she can she goes to live concerts and music festivals.

Carol Verde

the geek strategist

Her motto: “Be brave, live mindfully, enjoy the journey”

Carol Verde

Her role in ad Mirabilia: Carol is Senior Digital PR Specialist, responsible for all digital communication activities within the agency and for clients. She is also in charge of external communication for ad Mirabilia.

Specialization: For Carol, Social Media and Content Marketing can’t do without each other, that’s why she mixes both skills into one great attitude: strategic communication. Food, Design, Tech and Start-up are the sectors she’s most at ease with.

Her Strengths: She’s unbeatable at connecting dots, connecting people, making things happen. She finds the best way to add value to any project by carefully moving through relationships, stakeholders and touchpoints between online and offline. Strategy, planning and execution are on top of her daily “to do list”, always with an eye towards innovation (and tools, which he loves)!

Something more about Carol: 100% Roman, 80% made of coffee, she’s chosen Milan as her new home. In her first years at university (Integrated Public and Business Communication) she became the youngest publicist journalist in the Lazio region aged 22. She then moved on to corporate communication, understanding that she prefers telling rather than reporting stories. In her spare time she practices yoga, reads Rupi Kaur’s poems, and listens to jazz music. She has a dog called Happy and is a contributor for Ninjamarketing.

Michela Brambilla

A smile you can trust

Her motto: “The best way to learn is being inspired”

Michela Brambilla

Her role in ad Mirabilia: Not just a PR Team Assistant: Michela an agency’s pillar. She is generous and responsible, with a great versatility. With a perfect mix of wisdom and genuineness, she manages everyday services of the agency and supports the teams in organizing events and producing contents, reports and press reviews. Curious and silent observer, she leaves her mark as she speaks.

Specialization: Her experience started as intern in ad Mirabilia, then she has grown contributing to generate value in marketing and communication activities.
Passionate and enthusiastic, Michela offers her qualified support to our different teams thanks to her ability to focus each need. She is also reliable, skilled and able to contribute with her ideas to the realization of projects – as well as to anticipate solutions to possible problems – enabling an invisible, but highly valuable and efficient, organizational network.

Her Strengths: Proposing ideas “out of the box”, with an acute and fast intelligence for brainstorming activities.
Distinctive trait? Her writing is a perfect balance between form and substance. She is the best calligrapher and has made the beauty in writing a personal form of communication that often integrates in designed activities for customers.

Something more about Michela: Grown up in the Milanese hinterland, she graduated in foreign languages and literature with a specialization in Germanic languages from which she derives, maybe, her obstinacy and aptitude for in-depth study. She loves poetry and scientific research, too. And it is her passion for alchemy that has led her to the “mixology” art and to become a virtuous bartender.

Gioia Dabellani

The power of calm

Her motto: “Good things come to those who wait”

Gioia Dabellani

Her role in ad Mirabilia: Young Account Executive, Gioia deals with media relations, drafting of texts and reports, press reviews, support for the organization of events. Calm and a good dose of irony: this is her winning formula.

Specialization: Very curious and well prepared especially in the areas of e-commerce, textiles and lifestyle, Gioia is always up to date with the latest news. Her work in the agency, which began with a first experience as an intern, allows her to develop her skills and learn, day after day, what it means to implement communication and marketing projects.

Her Strengths: Her skills: Always proposing the right thing to the right journalist: her precision and intuition make it difficult for her to make a mistake. And she’s a real ace in Product Placement.

Something more about Gioia: Born in Cremona, she fell in love with Milan when she was studying at university, graduating in Public and Business Communication. A big fan of music, she tries not to miss concerts, dj sets and all sorts of festivals. She also loves TV series, reading and videogames.

Daniele Lazzoni

The man of numbers

His motto: “Happiness is only real when shared”

Daniele Lazzoni

Her role in ad Mirabilia: Eclectic and tenacious, Daniele is Account Manager. A point of reference for clients in the Tech, Digital and Finance sectors, he is their first strategic consultant and coordinates the team with passion to develop memorable campaigns.

Specialization: An effective strategy must include clear and measurable objectives. Daniele knows it: through web listening and data analysis he looks for relevant insights for the definition and measurement of campaigns. He is particularly involved in the Tech, IT, Tourism and Automotive sectors, where he has a great deal of experience.

His Strengths: Can you recognize a winning idea when you see one?
Daniele has developed a strong critical sense that allows him to choose, among many, the right idea, the one that perfectly meets the customer’s needs and that can be transformed into an effective communication plan.

Something more about Daniele: Passionate about sports, Daniele was born in Massa, between the mountains and the sea of beautiful Tuscany. He graduated in Modern Literature and also has a Master in Business Communication with a specialization in Sharing Economy. He firmly believes in the power of (good) communication and knowledge sharing, which is also why his experiences include teaching Italian to foreigners.

Sofia Roncoroni

The grace of determination

Her motto: “¡Vive ahora!”

Her role in ad Mirabilia: Sofia is a young Account Executive. Her daily tasks include press reviews and reporting, support for the organization of events and media relations, thanks to her natural disposition for relationships. Is that all? Clearly not! Sofia is also good at content creation: like a real gold digger, she always manages to find the right words to make our texts brilliant!

Specialization: She has a green soul, which is why she has chosen to specialize in Environment and Sustainability. In addition, she loves beautiful things and is always up to date with the latest news on Home and Design.

Her strengths:  Don’t be fooled by Sofia’s kindness: behind her amiable smile lies an innate aptitude for precision and organization. No problem for her has an impossible solution, no detail is negligible. The goal? Learn more, do better.

Something more about Sofia: Sofia’s roots are near the Como Lake, but her heart is in Milan: the city has won her since her time at university.
She graduated in Communication Sciences and specializes in Event management. The six months spent studying in Barcelona have ignited in her the passion for travel. She also like reading and writing

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