Below the Line, Editing and Copy writing
Ad MIRABILIA offers its Clients strategic and operational consultancy to support the coordinated development of all the Corporate communications tools targeting its external and internal audience.
The agency handles graphic design, copy writing, editing and ghost writing for:
- Brochures and catalogues
- House organs
- Direct mailings
“Ready to go” Newsletter service
It becomes more and more important every day for companies and brands to communicate with their Clients in a more exhaustive and direct manner than classic advertising. Newsletters represent a form of communication that allows companies to create a direct relationship with their clients, dealing with themes coherent with their offered product and services and relevant for their target audience at the same time.
The most important benefits are:
- Reinforce experience, knowledge and leadership in relation to companies’ mission and proposals
- Present topics and themes in a more articulated manner than advertising and editorials allow
- Offer extra service content in line with the brand
- Suggest innovative ways for product and services consumption
- Establish a regular ‘pushing’ contact with target audiences
- Create ‘club’ logics
The creation and management of a ‘ready to go’ thematic newsletter, specific for each client, is among the new services offered by AD MIRABILIA. The Newsletter service includes:
- ‘Organic’ positioning in line with the communication plan
- Drafting of editorial plans to define the areas of interest for the distribution of companies’ content and the offer of news and updates on relevant themes for each specific sector.
- Graphic lay-out
- Gathering of Italian and International material coherent with the editorial plan
- Text drafting
- Creation and management of mailing lists
- Forwarding according to company’s positioning and in line with budget requirements
- Creation of interaction methods with the public and recipients
- Gathering of feedbacks, comments and suggestions
For text drafting, Ad Mirabilia is supported by ‘specialized writers’ according to companies’ specific area of interest and the type of promoted products and services.