AD MIRABILIA approaches the subject of co-marketing by working side-by-side with its Clients to identify similar and complementary companies and brands, with the aim of developing together communications projects to maximise the impact of investments within the reference audience.

The main opportunities for co-marketing include:

• Design of new products and services (eg. Limited Editions)
• Conventions
• Presentation of products to the public
• Presentation of products to the press
• Promotions
• Point of sale initiatives

Co-marketing also offers many opportunities in all B2B CRM activities, where the process of creating value between companies and brands is based on their position in the value chain. This is true for the cases regarding so-called Ingredient Brands, an area where AD MIRABILIA has developed experience in sectors including technology, fashion, food and marketing services.