The management of long-term client relationships is a fundamental marketing aspect for a modern business. Experience tells that a limited number of clients (20-30%) represent a relevant part of companies’ turnover and profit (70-80%).
Get to know one’s clients, their needs, values, attitudes and behaviours allows to communicate with them effectively, offering valuable products and/or services as well as gaining their trust and often, their loyalty.
Satisfied clients guarantee business success even during challenging economic phases and in difficult markets, both in terms of competition and financial solidity.
Around Marketing helps client-oriented companies to:
- Listen to understand, by setting up a monitoring system of all signals coming from customers and by coordinating suppliers specialized in various expertise (research institutes, toll-free phone numbers services, on line monitoring tools, front end personnel tutors, information-flow project managers)
- Act to maintain the preference of their best clients, bringing the client voice inside companies’ decision-making processes that are turning towards a marketing mix refinement and for the identification of targeted communication and promotional formats, for which contents and tones are defined by the specific needs of different identified segments.