The Internet now offers all companies the opportunity to establish a direct relationship with its client base, get to know its needs and understand how the Corporate, Brand and Product image is perceived. But it also enables companies to create two-way channels of communication, generate targeted contacts, launch WOM campaigns, increase website traffic on its and optimise e-commerce operations.

Strategies and services for on-line communication

• Listening to and monitoring the Internet, with and without auxiliary software to verify the brand’s online reputation
• Constant research on the web to indentify the most interesting conversations and information regarding a particular subject and/or brand/company/product
• Constant monitoring of forums and social networks with posting (based on targeted strategies) to create and encourage buzz
• Targeted contacts with bloggers and citizen journalists
• Creation of multimedia content (texts, images, video) for social media and coordinated image management
• Creation/management of groups on Facebook, Twitter and other social networks
• Sending press releases and news to portals and web sites
• Management of press room and online press archive
• Website updating (content management and development)
• Web site optimisation (SEO)
• Website design in collaboration with web agency partners
• Creation and management of blogs and e-zines
• Organisation of special actions and viral marketing campaigns (banners, animations, games, etc) with the help of specialist consultants
• Online competitions and surveys
• Development of audio-video material for the web and podcasting
• Regular Reporting