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CORTILIA: LA SPESA SMART, LOCALE E SOSTENIBILE

5 October 2022 scritto da Ottavia Amato

Cortilia è un servizio di spesa online di qualità che offre un ampio assortimento di prodotti freschi e specialità tipiche provenienti direttamente da agricoltori, allevatori e produttori locali selezionati e certificati. La scelta ideale per fare la spesa in modo consapevole, pratico e veloce preferendo gusti autentici, freschezza e artigianalità. […]

“Guardare il mondo con occhi nuovi: DE RIGO incoraggia la ripresa con alcune iniziative dedicate al territorio realizzate in favore della sanità della regione Veneto

25 May 2020 scritto da Sarah Pari

Azienda De Rigo

De Rigo si impegna attivamente per la ripresa dando vita a due iniziative realizzate in collaborazione con le autorità della Regione Veneto, una delle aree più colpite dalla pandemia. Un segno di ringraziamento collettivo e di incoraggiamento verso il personale sanitario ma anche un modo per favorire la ripresa, in sicurezza, della vita nei centri abitati e le visite presso i negozi.

Rent a Finn: Vuoi essere felice? Noleggia (virtualmente) un finlandese!

11 May 2020 scritto da Sarah Pari

Rent a Finn

L’iniziativa di Visit Finland diventa digitale e permetterà a tutti di imparare la felicità grazie ai preziosi consigli (a distanza) personalizzati delle persone più felici al mondo. “Rent a Finn goes Virtual” è la nuova iniziativa social di Visit Finland, l’Ente che si occupa della promozione turistica della Finlandia, che […]

Trova la tua calma (finlandese) 5 consigli per essere felici anche a casa

27 March 2020 scritto da Sarah Pari

Credits-Aku-Pöllänen

La Finlandia è il paese più felice del mondo secondo il World Happiness Report* delle Nazioni Unite.

Costruire bene, vivere bene Klimahouse compie 15 anni e si rinnova

30 October 2019 scritto da Manuela Lubrano

Per la sua quindicesima edizione la manifestazione, ideata nel 2004 da Fiera Bolzano, punta alla riscoperta di una progettazione sempre più centrata sul rapporto profondo tra uomo e natura. A Klimahouse 2020 spazio ai giovani della GenZ con un hackathon che offre la possibilità di presentare le proprie idee e […]

Debutta Slow Nature per conquistare il pubblico con la moda eco-friendly

21 October 2019 scritto da Laura Sanfelici

Un marketplace multibrand unico nel suo genere  con tante proposte di abbigliamento e accessori “green” per un total look elegante e rispettoso dell’ambiente Milano, 16 ottobre 2019 – La crescita globale del fenomeno fast fashion e il progressivo abbassamento del livello qualitativo di un’ampia fetta delle produzioni hanno fatto dell’industria […]

Al via la terza edizione di Klimahouse Lombardia. Gli ultimi trend del settore nella regione motore dell’edilizia italiana.

4 October 2019 scritto da Manuela Lubrano

Klimahouse Lombardia 2019

Associazioni di categoria, istituzioni, aziende e professionisti, insieme per il rilancio delle costruzioni in chiave ecologica a Klimahouse Lombardia, in programma a Lario Fiere dal 4 al 6 ottobre 2019. La fiera dedicata al risanamento e all’efficienza energetica in edilizia, giunta alla terza edizione, riveste un ruolo sempre più strategico […]

Glassdoor arriva in Italia

26 September 2019 scritto da ad Mirabilia

glassdoor - ad Mirabilia

La piattaforma offre recensioni, valutazioni, indicazioni sugli stipendi e molte altre informazioni sui datori di lavoro fornite direttamente dai dipendenti, insieme alle offerte di impiego più aggiornate   Glassdoor, uno dei più grandi siti per la ricerca di lavoro e recruiting al mondo, ha annunciato oggi il suo ingresso in […]

Disaronno wears Diesel

25 September 2019 scritto da Serena Blundo

Disaronno - Diesel - ad Mirabilia

La Limited Edition 2019 veste denim, interpretata dall’iconico brand italiano. Milano, Settembre 2019 – Disaronno® cambia outfit e torna a sorprendere. Il liquore italiano più bevuto al mondo1,  ha scelto Diesel, l’iconico brand di streetwear, per vestire la sua nuova Limited Edition: “Disaronno wears Diesel”. “Disaronno wears Diesel” è una […]

I nostri occhi non sono nati per gli schermi

10 June 2019 scritto da Manuela Lubrano

HOYA - ad Mirabilia

Dalla ricerca scientifica Hoya nasce Sync: la nuova generazione di lenti oftalmiche progettate per la protezione dall’affaticamento visivo digitale La nostra vista in un mondo sempre più digitale La rivoluzione tecnologica ha cambiato drasticamente stili di vita e abitudini visive. Ogni giorno i nostri occhi rispondono a migliaia di stimoli […]

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AD MIRABILIA

Un’agenzia in cui persone, relazioni e contenuti che creano valore per le aziende. Qui facciamo le nuove PR per un mondo che cambia.

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AD Mirabilia

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Fulvia Concetti

The Queen of Relationships

Her motto: “Talking is a need. Listening is an art”

Fulvia Concetti

Her role in ad Mirabilia: Head of Corporate Communication, over the years Fulvia has built a wide experience in the textile sector, both apparel and ingredient brands. But that’s not all: she’s curious and she loves exploring new fields. Her daily tasks are all devoted to clients’ satisfaction: managing relationships, listening and negotiating.

Specialization: Relationships, without a doubt, are her main field of expertise. She’s also very good at writing and identifying key messages, a precious skill when dealing every day with press releases and company profiles for the media.

Her strengths: She loves her job and she can handle people and situations: not only because of her experience but mainly form her ability to connect with others. She definitely feels at home with networking.

Something more about Fulvia: She was born and bred in Milan.
Her academic background made of classical studies and Political Science and her passion for psychology and sociology are well reflected in her daily job. She loves reading, music, exhibitions and theatre. She is a true expert of the good life.

Chiara Carinelli

The eclectic Zen

Her motto: “Straight to the goal with a mix of determination and creativity”

Chiara Carinelli

Her role in ad Mirabilia: As Account Manager, Chiara works on Media Relations and Digital PR projects, driven by great sense of responsibility in different market sectors, with a particular focus on Food&Wine and Home&Garden.

Specialization: Multitasking is her second name. She jumps from one task to the other, one project to the next, always with concentration, creativity and an enviable Zen-like calm.

Her strengths:  Her versatile approach makes her feel comfortable with both B2b and B2c projects. From mass market to architecture, from health to games, from traditional to new media. She loves her broad scope of action because it feeds her lateral thinking. She’s great at managing relationships with curiosity. It has not just an ace, but a trio of tricks up her sleeve: pragmatism, curiosity and creativity.

Something more about Chiara: A degree in Foreign Languages and Literature with a specialization in communication and Social studies. Outside her working life, she has many passions: art, literature, cooking and travelling. She used to play volleyball, an experience that taught her the importance of team work.

Manuela Lubrano

 The Peace-Keeping magician

Her motto: “Never turn back”

Manuela Lubrano

Her role in ad Mirabilia: Manuela is the Account Director: she coordinates team work, plans Press Office programs and manages the assigned accounts with an approach based on calm and decisiveness. Her favourite say? “Keep calm and carry on”.

Specialisation:  Architecture, design, sustainability and services are her bread and butter, but she also finds herself comfortable with other sectors, like food & beverage.

Her strengths: Stubborn and patient at the same time, she’s really good at managing relationships. Her daily activities are shared between managing clients, teams and journalists. Calm and courage, method and organisation are her secrets, without forgetting a true versatile approach.

Something more about Manuela: She’s always lived in Milan where she graduated in Public Relations, a specialisation she’s chosen with total determination. Her two kids resemble her for her determination and sense of irony. She loves reading, cinema, playing tennis and listen to life stories.

The tireless mulktitasking

Her motto: “I’ll stop at nothing”

Laura Sanfelici

Her role in ad Mirabilia: Curious by nature, multitasking by vocation, Laura is Senior Account Executive and is in charge of Media&Digital PR, both product and corporate. Determined, organized and always ” switched on”: nothing gets out of her control!

Specialization: Graduated in Literature, Laura speaks English and German.
A fashion, beauty and lifestyle expert, she is familiar with every journalist dealing with these topics. She is also passionate about motors and technology, sectors for which she has worked on several professional projects.

Her Strengths: The ability to cultivate long-term relationships with the press and a special care for client relations are her strengths. She completes every task and always says what she thinks. These qualities make her a safe haven for clients and a guarantee of success in every situation.

Something more about Laura: Born and bred in Milan, she grew up with the healthy values of the past: respect, honesty and sincerity. She’s been economically independent since her university days. She loves doing sports and being outdoors, being with her children and reading crime stories. Even in the family she has “factotum” role with the total responsibility for almost everything, a role that suits her well and that she likes very much!

Martina Comerio

The effectiveness of punctuality

Her motto: “You’ll never fly if you’re too scared of heights”

Martina Comerio

Her role in ad Mirabilia: Martina is a Junior Account: she mainly deals with press reviews and reports, writing texts and press releases, contacting journalists, supporting the organization of events. Dynamic, precise, curious, she finds motivating to spend every day passing from one project to another, always trying to learn from every situation and from every little mistake.

Specialization: Beverage, fashion, design, green. Martina is happy to work over different sectors, matching many of her own passions. Always ready to learn the secrets of the profession from her colleagues and the most experienced, she has the ambition and the courage to speak her mind when it comes to it. The rest of the time, she trains with dedication to become a pro in a very difficult discipline: listening.

Her Strengths: Martina is very young and has everything to learn, which is why she blushes when she hears the adjective “the best”. On the other hand, she is committed every day to being as precise and organized as possible in everything she does, even when chaos reigns!.

Something more about Martina: She grew up in a small town in the Milanese area, but she has always been in love with Milan, its spirit, its frenetic pace. She has a master’s degree in Communication for Business, Media and Complex Organizations with a specialization in Media Management: hence her interest in everything “social”. In her spare time she loves reading and writing, art and travel. Reading is her “safe place”, in which – like Bastian in The Neverending Story – she has taken refuge since she was a child. She loves different music genres, from edm to Italian singer-songwriters and as soon as she can she goes to live concerts and music festivals.

Carol Verde

the geek strategist

Her motto: “Be brave, live mindfully, enjoy the journey”

Carol Verde

Her role in ad Mirabilia: Carol is Senior Digital PR Specialist, responsible for all digital communication activities within the agency and for clients. She is also in charge of external communication for ad Mirabilia.

Specialization: For Carol, Social Media and Content Marketing can’t do without each other, that’s why she mixes both skills into one great attitude: strategic communication. Food, Design, Tech and Start-up are the sectors she’s most at ease with.

Her Strengths: She’s unbeatable at connecting dots, connecting people, making things happen. She finds the best way to add value to any project by carefully moving through relationships, stakeholders and touchpoints between online and offline. Strategy, planning and execution are on top of her daily “to do list”, always with an eye towards innovation (and tools, which he loves)!

Something more about Carol: 100% Roman, 80% made of coffee, she’s chosen Milan as her new home. In her first years at university (Integrated Public and Business Communication) she became the youngest publicist journalist in the Lazio region aged 22. She then moved on to corporate communication, understanding that she prefers telling rather than reporting stories. In her spare time she practices yoga, reads Rupi Kaur’s poems, and listens to jazz music. She has a dog called Happy and is a contributor for Ninjamarketing.

Michela Brambilla

A smile you can trust

Her motto: “The best way to learn is being inspired”

Michela Brambilla

Her role in ad Mirabilia: Not just a PR Team Assistant: Michela an agency’s pillar. She is generous and responsible, with a great versatility. With a perfect mix of wisdom and genuineness, she manages everyday services of the agency and supports the teams in organizing events and producing contents, reports and press reviews. Curious and silent observer, she leaves her mark as she speaks.

Specialization: Her experience started as intern in ad Mirabilia, then she has grown contributing to generate value in marketing and communication activities.
Passionate and enthusiastic, Michela offers her qualified support to our different teams thanks to her ability to focus each need. She is also reliable, skilled and able to contribute with her ideas to the realization of projects – as well as to anticipate solutions to possible problems – enabling an invisible, but highly valuable and efficient, organizational network.

Her Strengths: Proposing ideas “out of the box”, with an acute and fast intelligence for brainstorming activities.
Distinctive trait? Her writing is a perfect balance between form and substance. She is the best calligrapher and has made the beauty in writing a personal form of communication that often integrates in designed activities for customers.

Something more about Michela: Grown up in the Milanese hinterland, she graduated in foreign languages and literature with a specialization in Germanic languages from which she derives, maybe, her obstinacy and aptitude for in-depth study. She loves poetry and scientific research, too. And it is her passion for alchemy that has led her to the “mixology” art and to become a virtuous bartender.

Erika Demartis

the alchemist of numbers and words

Her motto: “If you fall, get back up”

Erika Demartis

Her role in ad Mirabilia: Erika is Account Executive. Every day she rolls up her sleeves and makes herself useful to any team she’s working with. She’s not scared of hard work: she proceeds at full throttle until the programs and the projects of the team reach the set goal, moving with ease between budget, contacts with the media and accurate reports.

Specialization: Retail, Tech, Travel: Erika is developing her competence in different market sectors, “stealing” with the eyes from those who have more experience than her. She is fully committed and meticulous, supported by her two sisters: ambition and determination.

Her strengths: Erika is fluent in English, French and Spanish and is therefore in a position to deal with international clients in the best possible way. Her superpower is precision: no deadline frightens her, no to do list is impossible for her to deal with.

Something more about Erika: Originally from Varese, now living in Milan, with a multiregional dna: Sardinia, Veneto and Friuli, a real mix of Italian cultures. Graduated in Communication and PR, she also has a Master in Business Communication. She Loves Pablo Neruda and long-distance travelling. Her taste in music? Deftones to Tiesto, via Debussy.

Lorenza Bassetti

The PR entrepreneur

Her motto: “To aim for the top”

Lorenza Bassetti

Her role in ad Mirabilia: A well-known PR expert, with ad Mirabilia Lorenza has made her dream come true: creating an independent PR and Marketing Communication agency with an international network in Italy.

Specialization: A charismatic leader, with unlimited creativity and a true passion for PR and connections.

Her Strengths: She knows that you can get anywhere you want, and you can always – always – aim higher.

Something more about Lorenza: Tireless, when she’s not in the agency – or travelling –  she runs, reads, watches TV series in original language, visits exhibitions, practices pilates, paints on silk and plays sudoku, only at master level! Lorenza is also a mother. The legend says no one has ever seen her sleeping.

Scopri di più su Lorenza
Sarah Pari

The Fashion traveller

Her motto: “Trust your instinct”

Sarah Pari

Her role in ad Mirabilia: Always on the move, Sarah is a Senior Account Executive and she spends her days between desk and showroom, appointments and phone calls with journalists and stylists, reading newspapers and press reviews, writing texts and events. And, whenever possible, always has the suitcase ready for the next trip!

Specialization: She’s a shopping and travel fan, and in the agency works mainly on Fashion, Travel & Hospitality projects. She loves social media and never goes out without her iPhone: there’s always something to capture and … share on Instagram!

Her Strengths: If you want to know what is the latest trend in fashion or travel, ask her. Her superpower consists in being always well informed. Her virtues: smart thinking, reliability and diligence.

Something more about Sarah: From Lodi,  Milanese by adoption. She studied Public Relations and Advertising. In addition to travel and shopping, she has two other great passions: cooking and painting. She loves running and, above all, dancing: her dream is to become a real “salsera”!

Serena Blundo

Miss Networking

Her motto: “If you choose a job you love, you’ll never do a day work in your life”

Serena Blundo

Her role in ad Mirabilia: As soon as she’s arrived in the agency, she threw herself into doing networking, which she loves. Passionate Account Executive, most of her days is spent on the phone with bloggers and journalists. A real chatterbox!

Specialization: Media Relations, Digital PR, Social Media. Curious and eclectic, she works with passion on any new project, going from one to the other with ease and determination.

Her strengths:  She’s an excellent organizer with first-rate creative writing skills. She loves her job because she can let out both her creative and pragmatic sides. She’s really determined and empathic, something she finds very useful when working with bloggers and journalists.

Something more about Serena: A young Millenial, she has a degree in Media Languages. She couldn’t live without… her trolley, her digital camera, her biography books, headphones… and high-heels. The world seen from above looks much more beautiful!

Vittoria Valle

The power of positive thinking

Her motto: “The glass is always half full”

Vittoria Valle

Her role in ad Mirabilia: With a training path entirely developed in the agency, Vittoria has grown from an intern to an Account Manager. Today she is a team leader and coordinates Media&Digital Relations projects for clients in the Retail and New Economy areas. Her daily agenda is filled with creating newsworthy media angles, dealing tailored media relations, analyzing activities and results of her team. In short, she juggles a thousand tasks, and she does it effortlessly and always with a smile.

Specialization: Versatility is one of her best merits, that’s why she finds it easy to go from one task to the next. She values relationships, both with clients and with colleagues. She immediately establishes a bond made of trust and empathy thanks to her best resources: perseverance, positive disposition, quick thinking.

Her strengths: The ability to negotiate is one of her best qualities, a trait that makes her a true force of nature in her work as a press officer and in the management and organization of events and trade shows. She also has an anti-stress secret weapon: irony!

Something more about Vittoria: Born in Liguria (where she left her heart), she’s been living in Milan for years. Her life can be divided in two chapters: before and after the birth of her two children! Sport has always been a big part of her life, she used to be a semi-professional basketball player and she plays tennis in her leisure time.

Gioia Dabellani

The power of calm

Her motto: “Good things come to those who wait”

Gioia Dabellani

Her role in ad Mirabilia: Young Account Executive, Gioia deals with media relations, drafting of texts and reports, press reviews, support for the organization of events. Calm and a good dose of irony: this is her winning formula.

Specialization: Very curious and well prepared especially in the areas of e-commerce, textiles and lifestyle, Gioia is always up to date with the latest news. Her work in the agency, which began with a first experience as an intern, allows her to develop her skills and learn, day after day, what it means to implement communication and marketing projects.

Her Strengths: Her skills: Always proposing the right thing to the right journalist: her precision and intuition make it difficult for her to make a mistake. And she’s a real ace in Product Placement.

Something more about Gioia: Born in Cremona, she fell in love with Milan when she was studying at university, graduating in Public and Business Communication. A big fan of music, she tries not to miss concerts, dj sets and all sorts of festivals. She also loves TV series, reading and videogames.

Daniele Lazzoni

The man of numbers

His motto: “Happiness is only real when shared”

Daniele Lazzoni

Her role in ad Mirabilia: Eclectic and tenacious, Daniele is Account Manager. A point of reference for clients in the Tech, Digital and Finance sectors, he is their first strategic consultant and coordinates the team with passion to develop memorable campaigns.

Specialization: An effective strategy must include clear and measurable objectives. Daniele knows it: through web listening and data analysis he looks for relevant insights for the definition and measurement of campaigns. He is particularly involved in the Tech, IT, Tourism and Automotive sectors, where he has a great deal of experience.

His Strengths: Can you recognize a winning idea when you see one?
Daniele has developed a strong critical sense that allows him to choose, among many, the right idea, the one that perfectly meets the customer’s needs and that can be transformed into an effective communication plan.

Something more about Daniele: Passionate about sports, Daniele was born in Massa, between the mountains and the sea of beautiful Tuscany. He graduated in Modern Literature and also has a Master in Business Communication with a specialization in Sharing Economy. He firmly believes in the power of (good) communication and knowledge sharing, which is also why his experiences include teaching Italian to foreigners.

Sofia Roncoroni

The grace of determination

Her motto: “¡Vive ahora!”

Her role in ad Mirabilia: Sofia is a young Account Executive. Her daily tasks include press reviews and reporting, support for the organization of events and media relations, thanks to her natural disposition for relationships. Is that all? Clearly not! Sofia is also good at content creation: like a real gold digger, she always manages to find the right words to make our texts brilliant!

Specialization: She has a green soul, which is why she has chosen to specialize in Environment and Sustainability. In addition, she loves beautiful things and is always up to date with the latest news on Home and Design.

Her strengths:  Don’t be fooled by Sofia’s kindness: behind her amiable smile lies an innate aptitude for precision and organization. No problem for her has an impossible solution, no detail is negligible. The goal? Learn more, do better.

Something more about Sofia: Sofia’s roots are near the Como Lake, but her heart is in Milan: the city has won her since her time at university.
She graduated in Communication Sciences and specializes in Event management. The six months spent studying in Barcelona have ignited in her the passion for travel. She also like reading and writing

Filippo Genzini

The man with clear objectives

His motto: “You can’t go anywhere without clear objectives”

Filippo Genzini

His role in ad Mirabilia: Filippo is agency partner. He is also a Business Consultant offering a mix of creativity, analysis and strategy.

Specialization: Budget management, forecasts, organization, new business: but there’s more, he also loves writing.

His strengths:  Reaching goals and objectives: that’s his bread and butter. Filippo knows very well how to apply marketing methods and procedures to any decisional process. He knows that results and objective information are key ingredients for a successful outcome. With Aries as a star sign, rationality is definitely one of his strong points!

Something more about Filippo: He graduated in Business Management from Bocconi University. His experiences and specializations include ATL communication, Marketing Information and Promotion.
He worked for Nielsen and he was among the founders of Information Resources and Catalina Marketing, as Vice President and Managing Director respectively. Creative by nature, Filippo has expressed his own identity with Around Marketing, a marketing consultancy service for B2B, B2C, ICT and Retail. Did we say he’s creative? He doesn’t just write articles on business and marketing, he writes crime stories: with eleven books published, let’s see what the future holds

Marco Mapelli

The Visual Guru

His motto: “If in doubt, use Helvetica!”

Marco Mapelli

His role in ad Mirabilia: Senior Art Director e Producer, Marco is always involved when talking about visuals, creativity and events. He’s the agency image consultant and he’s able to create a company coordinated image from scratch. He also deals with multi-channel visual communication projects and develops creative ideas for all our clients.

Specialization: Graphic and web design and Event Management. Marco creates striking and original images like infographics and all kind of visual material for print and for the web: images are louder than words and for our clients they need to be sensational! He’s also the agency Mac expert, a skill that always comes in handy… and in the organization of events no detail goes unnoticed!

His Strenghts: An art director with a problem solving attitude. If anyone hears him saying «we’ve got a problem», we’ll need to start worrying about it. From his point of view, problems are irrelevant, just think about the solution.

Something more about Marco: With a passion for photography and comics, pen and pencils are a part of his life since he was a kid.

Isabella Foschi

The Londoner

Her motto: “Observation is the basis of deduction ”

Isabella Foschi

Her role in ad Mirabilia: Isabella works in the Digital PR and Social media division. She’s also the agency coordinator for ECCO International Communications Network, an organization of independent PR agencies around the world.

Specialization: Isabella is an expert in management of international clients and projects, with a specialization in the Finance, Tech and Retail sectors. She is passionate about integrated digital communication and she is very smart in researching, analysing and monitoring web conversations and news. Thanks to her daily activities, she collects, analyses and share important information with her fellow team members to get new projects starting on the right track.

Her strengths: She is very skilled in planning activities and analytics. In addition, she gives her best in organizing the production of digital content and platforms and in coordinating international projects. What can she be really proud of? Well, her perfect English, of course!

Something more about Isabella: After a «short» 10 years break in London, she’s back in Milan where she was born. During her British life time, she got a degree at The London College of Communication. She loves reading, discovering places and cooking ethnic food.

Cristiano Carriero

The Storyteller

His motto: “Good relationships are worth more than money”

Cristiano Carriero
His role in ad Mirabilia:  Cristiano is Senior Digital PR Consultant. He specializes in Influencer marketing and social media management. He also deals with special projects, as well as digital training of new talents.
 
Specialization: Digital e content creation. He is particularly experienced in sports, tech, food, travel, publishing, but he loves to wander in every field and he is passionate about anything new.
 
His Strenghts: Creating relationships and finding the right people for every project are his greatest skills. Working daily to “reduce the degrees of separation” he also cut – as a result – deadlines (and where possible, costs).
 
Something more about Cristiano: Cristiano was born in Bari, but he is a digital nomad. And not only that. He always runs at full speed: he is a soccer referee, he thinks as a referee. Which means being used to criticism, always deciding under pressure (and quickly) and having great responsibilities.
Graduated in Literature, he reads a lot, writes a lot. Nine titles published for Hoepli Editore, for which he curates the Digital Marketing series, and two novels. In his regular train trips between Bari and Milan he often stops at the University of Urbino, where he teaches proximity marketing and event management. He is also a sports journalist for Undici and Esquire.

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