Achieving communication objectives through a personalized analysis of your needs Anyone involved in communication is aware of how the media today have evolved and multiplied, becoming increasingly accessible to people and companies and at the same time increasingly difficult to control and use in the most appropriate way in today’s […]
Influencer marketing: a Pr perspective
Influencer marketing (IM) is doing quite well in Italy. Over the last year, 64% of companies in our country have invested in this sector*. If we analyze this phenomenon from a purely PR point of view – through the eyes of those who, like us, have been dealing with Earned […]
PR: a world divided in half…but not forever!
When we talk about PR we have in mind A strategic communication lever, but in reality we know that there are at least two souls of PR, driven by totally different and distant approaches. On one hand, Institutional Public Relations close to top management of companies and C-suite and focused […]
Digital PR: Not only influencers!
After discussing in our first post the topic of Press Office, which represents the historical foundations of Public Relations, we will dedicate this essay to the evolution of PR in the digital era, which has profoundly transformed our job: Digital PR. Digital PR are nowadays a very popular practice, a […]
Press Office: YES. Post Office: NO, thanks!
We open our blog with a subject that’s one of the great classics – the Press Office. This activity is such a central element in the PR world that it’s often spoken of in the same breath, as if PR and Press Office meant the same thing. In industry jargon, […]
PR Planet, the new blog dedicated to Public Relations
Let’s start a trip across a world still unexplored by many: PR, where reputation, endorsement and word of mouth are everything. PR Planet is a space that enables public relations to reclaim its central role in contemporary society. Public relations are perhaps the oldest of the communications discipline, but at […]